Campaign Priorities
Define specific campaign rules and priorities to ensure that successful campaigns are attributed according to your business guidelines. Avoid relying on last-touch (and first-touch) models in your tools to enhance accuracy and effectiveness.
Reports
Built-in reporting to see what how many conversions happened during a specified time period and which campaigns they were attributed to based on your campaign priorities.
Track Conversions
Light-weight JavaScript library to track conversions including the ability to retrieve the winning campaign in real-time to ensure affiliate and other tags only execute when they are the winning campaign according to your campaign rules.
